Color Wow Root Cover Up

Instantly conceals roots, blends seamlessly, and resists water for lasting coverage.

Why it's WOW

• Easy, instant, precise: just press, no mess!
• Temporary color stays until shampooed out (you can swim in it!)
• Reflective mineral powder for a multi-dimensional, natural look
• Never stiff, sticky, or waxy like mascaras, crayons and sprays
• Great value! 6 months to 1 year usage per compact
• No waxes, no dyes, no PPDs + cruelty-free

HOW TO USE

1. Apply to dry hair.
2. Load up the small end of the brush with powder.
3. Use your free hand to pull hair flat and taut against your head, and press the brush down firmly into roots, starting from the scalp and working out.
4. Do not use a sweeping motion.
5. Apply more powder as needed.
6. To extend highlights, use the side edge of the small brush. Lightly dust off any excess powder with the wide end of the brush.

BEST FOR HAIR TYPES

For all hair types, especially color-treated, graying, and thinning hair.

NOTES FROM THE COLOR WOW LAB

Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.